Superbru started as a sheet of paper stuck to a fridge.
In 2001, a group of twenty-something graduates from the University of Cape Town were living in a house share in Wimbledon and played a game in which they would predict Super 12 rugby results. Each week the duty of recording picks and calculating scores was passed to a different member of the group. In 2003, one of the gang, Andy Wood (a.k.a. The General) built the first online version of the game. It was played by 9 friends.
By early 2006, a few thousand players had taken part in the game.
With proper business backing from digital consulting/ventures outfit Nevado coming in 2006, the site flourished and developed rapidly. The Nevado crew teamed up with James Hutchison (a.k.a. Hutch) to develop a UK-oriented brother site (SportGuru - subsequently merged back into Superbru in 2012) and several corporate white labels. Early in 2011, the sports ventures left the Nevado incubator as a standalone business within the holding company SportEngage.
Two days after kick-off of Rugby World Cup 2015, Superbru hit the remarkable milestone of 1 million users since inception: an audience built almost entirely from viral growth based on strength of concept and product.
In 2024, Superbru remains privately owned and operated, with a focus on growing audience and developing multiple monetisation channels. Superbru is free to play and monetises through advertising, sponsorship, premium features and referral programmes.